Do you know what a mixologist does? I didn’t know until yesterday.
If I had to guess, I would have said that they mix things or they have taken the study of mixing things to a high level. Well, they could be a smoothie maker, a DJ (? not sure, not my field) or they could even be a match-maker. But the mixologist I am going to meet (if everything goes OK) is a bartender. Yes, he makes cocktails. He mixes drinks - and calls it a science!
I was looking for someone who can simply provide cocktail photos, and send a request to the fluid trade, which, I presume, is some kind of association of bars. Then my email travelled around and I got a reply from a mixologist’s agent. At first, I didn’t have a clue what they were talking about. To quote from the email read, "...we could provide a Mixologist for a photo shoot..". It even spelled with a capital M. I googled the word, and was convinced they’re talking about a bartender.
Why do they need such a pretentious title? Because it sounds posh, I guess. Look around you, lots of job titles don’t match the job description nowadays. For example, a sales assistant might call herself a sales executive or a brand ambassador!
I guess, employers need to attract more people by giving them job titles that help them to enhance their self-image.
My question:
- does 'my father/boyfriend is a mixologist' sound better than 'my father/boyfriend is a bardender'?
- would you rather say that you a 'an office manager' than a 'personal assistant' - perhaps you would.
Who knows what people feel when they describe their jobs. What I know is if people have never heard of the job, they won't judge it.
